Why Good Advertising Works (Even When You Think It Doesn't)

            Central Argument: By creating positive memories and feelings, advertisement successfully encourages us to buy their products sometime later.     

Without question, those who think that advertising does not work are stupid. I have to say that this is something that can never be argued because we know for the fact that ADVERTISING DOES WORK.

            Here is the first reason why advertising works: According to Why Good Advertising Works (Even When You Think It Doesn't), the author states that the United States companies invest $70 billion in advertising. Anyone who says that advertising does not work is basically saying that these companies are so stupid that they are wasting billions of dollars on advertising. Why would anyone just waste money on something that does not work? One of the main purposes of all companies in the world is to gain profit. They will never ever do something that is unprofitable. Just for the fact that advertisement has been continued over a long period of time shows that it works. No one would continue something that does not work. It’s commonsense.

            Secondly, we live in a world of competition. Companies cannot survive without advertising through diverse use of media such as newspaper, radio, and television. It is also through advertisement that we gain awareness of new products or ideas of the companies. There are no other ways. Therefore, although we are not conscious of how we know what we know, whatever we know about new products and ideas are all because of advertisements. Movie is a good example of this case. How did we know that new movie came out? It is through repetition of trailers in TV and posters on the wall. Marketers seed such memories in our brain through various ways of advertisement and causes us remember about it constantly.

In addition to that, such memories eventually influence us to buy their products as the author states “engaging and memorable ads slip ideas past our defenses and seed memories that influence our behavior.” Why do buy movie tickets? Why do we want to watch movie? Many people, of course, like watching movie. But can they possibly know and watch movie if they do not have information that new movie came out? Exactly. Advertisement is what causes us to act.

I would like to end by what the author said at the end of the article: “And in addition to millions of dollars, they have something else most people don't have: Access to data that proves their point.”